The horse racing scene in Latin America is receiving a major boost thanks to a new agreement between 1/ST CONTENT, the leading distributor of North American racing content, and America Simulcast, a recognized operator in the region. This partnership will allow Latin American fans to access a broader range of broadcasts and exclusive data from the most prestigious racetracks in the United States and Canada.
Sportbet, a key operator in the Ecuadorian market, has already signed a contract to integrate exclusive data and signals (live transmission and video streaming) from the partnership’s content package. The agreement began with the integration of betting into U.S. pools through Sportbet retail outlets, with fixed-odds betting and online channels set to be added in the coming weeks. This expansion not only increases activity but also provides immediate validation of this innovative collaboration with America Simulcast.
Simon Fraser, Senior Vice President International at 1/ST CONTENT, emphasized the importance of the Latin American market, highlighting the strong passion for horse racing in countries such as Argentina, Chile, Brazil, and Peru. Meanwhile, Javier Pereira, CEO of America Simulcast, noted that this agreement represents a unique opportunity to strengthen the industry and deliver a higher-quality experience to bettors.
The news has been covered by specialized outlets such as BloodHorse, one of the most prestigious magazines in the horse racing world, underlining the international relevance of this expansion.
For more details about this partnership, we invite you to read the original coverage:
